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TRADITIONAL WORKS OF VIETNAM REPRESENTED ON MODERN FASHION PRODUCTS

In the mission to support the Vietnamese women artisans from minority villages to improve their competitive advantages and secure a stable income, by applying traditional hand-crafted materials along with long existed inherited techniques on modern products, Empower Women Asia has been successfully in bringing together a Vietnamese embroidery artisan with Ananda Zurich- a vegan designer handbag brand from Switzerland.


With a philosophy to sustain the environmental and social values, the Swiss handbag brand has chosen pineapple leaves material for their designs and was even being able to transfer the traditional embroidery works of Vietnamese artisan into high-end fashion products as a proof for the compatibility between traditional and modern characters.




Customized embroidery design on Ananda's bag handmade by artisan Hoang Khuong


Customized embroidery design on Ananda's bag handmade by artisan Hoang Khuong


Artisan Hoang Khuong has also proved her skill that would meet the high and strict requirements from a swiss fashion brand which also showed a great potential of her works being applied for other fashion brands in international markets. We also understand that the sustainable values will only be fulfilled when there are compromises from both sides, it is the brands who certainly put sustainable criteria on priority of the business mentality and its also the suppliers, workers, artisans... who commit to deliver highest quality of products.



Artisan Hoang Khuong is working on embroidery designs from Ananda Zurich



Artisan Hoang Khuong received the highest prize in a competition co-organized by KIBV


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Empower Women Asia

A project of KIBV(Keep It Beautiful Vietnam) aims to empower the women & girls in minority weaving villages in Vietnam. This is also a platform to promote  sustainable textile fabrics and products with high quality, environmental and social values.

Email: info@empowerwomenasia.org

Address: Maschinenstrasse 11, 8005

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